About Us | ZHANGXIAOQUAN AU Official Site

Zhang Xiaoquan’s legacy began in 1628 in a small scissor shop in Hangzhou, crafting scissors that quickly gained fame across Jiangnan, even earning the royal court’s admiration. For 400 years, artisans refined each pair through skills in forging, tempering, and sharpening, creating a brand that has endured dynasties and is now part of China’s Intangible Cultural Heritage.

For me, this history is personal. My grandmother’s pair of Zhang Xiaoquan scissors, a fixture in her bedside drawer, has been with her since her wedding. Now at 80, she still carefully wraps them after each use. These scissors have not only cut through countless fabrics but have preserved memories over fifty years.

In recent years, Zhang Xiaoquan has evolved from a traditional scissor maker into a modern cutlery brand. Using premium steel and advanced heat treatment, they now produce professional-grade kitchen tools that compete with global brands. My own rediscovery of Zhang Xiaoquan came years after moving to Australia when I found their scissors in a Sydney grocery store. It felt like meeting an old friend and led me to explore their kitchen knives, which quickly became essential in my cooking. Each precise cut reminded me of my grandmother’s scissors – the same lasting quality.

Zhang Xiaoquan’s knives impressed me with their sharpness and comfort, blending heritage with modern technology. Their evolution inspired me and a few friends to bring Zhang Xiaoquan to Australia, and so, BEA-VITALITY was born. To meet the unique needs of Australian chefs and families, we researched local culinary culture and visited the Zhang Xiaoquan factory, where their traditional 72-step knife-making process merges seamlessly with advanced manufacturing. Each knife undergoes careful steps, from cold forging to edge sharpening, embodying centuries-old craftsmanship alongside rigorous quality control. Soon, we’ll introduce tailored products to Australian homes, bringing this 400-year-old brand’s tradition and innovation to new dining tables.

• Four Centuries of Mastery Extraordinary craftsmanship since 1628, each piece embodies the wisdom of generations of master craftsmen, representing the pinnacle of Chinese cutlery artistry.
• Heritage Meets Innovation While preserving 400 years of traditional techniques, Zhang Xiaoquan embraces modern innovation. Using premium steel and proprietary heat treatment processes, every product achieves the perfect balance between classical expertise and contemporary precision.
• Professional Quality, Accessible Price Despite its prestigious heritage and exceptional quality matching high-end European brands, Zhang Xiaoquan offers remarkable value. Through efficient manufacturing and scaled production, we bring professional-grade cutlery to Australia at 50-70% of comparable premium brands' prices.

As an authorized Australian distributor of Zhang Xiaoquan, BEA-VITALITY PTY LTD ensures every product's authenticity through direct partnership with the manufacturer. All Zhang Xiaoquan products from our company come with full manufacturer warranty and professional after-sales support. Each item is sourced directly from Zhang Xiaoquan's official production facilities, maintaining the highest standards of quality control and authenticity assurance.

• Quality Promise We maintain stringent selection criteria and quality control measures, ensuring every Zhang Xiaoquan product meets professional standards for your complete peace of mind.
• Professional Service Our team offers expert product knowledge, personalized pre-purchase guidance, and comprehensive after-sales support, making every purchase a confident decision.
• Value Creation We are committed to bringing premium product experiences to Australian consumers, delivering professional-grade quality at reasonable prices to create genuine value.
• Business Integrity We earn trust through sincerity and build reputation through service. We promise transparent operations, reliable product quality, and ongoing after-sales support to establish long-term trusted relationships with our customers.

Selected with expertise and served with dedication, we bring the finest cutlery legacy to Australia. Each product carries four centuries of heritage, and every service reflects our commitment to excellence. We strive to ensure that every Australian who pursues quality living can enjoy a professional-grade experience.

Company Name: BEA-VITALITY PTY LTD

Register Number: ACN 664 713 624

Email: support@zhangxiaoquan.au

Address: PO Box 159 LIDCOMBE NSW 1825